TigerTurf UK has bolstered support for its overseas operations with the appointment of its first ever Export Sales Manager.

Bringing over 10 years of experience within the sports surfacing sector, David Hook will head up TigerTurf’s newly-expanded export sales team as the business looks to further grow its presence in mainland Europe and the Middle East.

David forged a career in the textile industry through various technical, operational and sales roles, before a love of sport led him to a succession of business development roles in the manufacture of artificial grass. Having developed an eye for improving product quality and business efficiencies, David’s focus then moved on to developing new export sales markets, building sustainable relationships across Europe, Scandinavia and as far afield as Japan and Canada.

David will now be tasked with helping TigerTurf to build on existing partnerships abroad, as well as identifying new opportunities amidst a growing level of global competition. In this he will be supported by Suzi Cowen, who becomes Export Sales Co-ordinator following a successful period strengthening TigerTurf’s landscape sales.

David commented: “The opportunity to represent one of the major brands in the industry was one I couldn’t resist, and I’m delighted to be working within such a strong team backed up by excellent product range and quality of service.

“This is still a relatively new industry with a vast number of opportunities, especially for companies who focus on product development, quality and service. We will be looking to tap into these potential markets, by supplementing strong relationships with continued innovation.”

On the decision to create the new position, Managing Director, Paul Langford, added: “With TigerTurf having established itself in the domestic market, we are seeing an increasing number of opportunities for growth overseas – even during the uncertainty of the Brexit period. David’s experience in this sphere will be invaluable to the business as our focus on export grows and we take advantage of our strong position as a British manufacturer with international support from our parent company, TenCate.”