On June 12 2011, Novara remarkably secured its promotion to Serie A after an absence of 55 years, by defeating Padova in the play-off final.
The Novara club owners have ambitious plans for the future. Before the start of the season, the stadium underwent a series of refurbishments and a synthetic turf pitch – the first in Italy at a professional level – was installed; the move was dictated by the climatic conditions of the region, not favorable for growing natural grass.
Thus, Novara’s promotion to Serie A also promotes synthetic turf to first league football, a milestone for Italian football.
ESTO interviewed Novara’s General Manager Mr Luca Faccioli earlier this year when Novara was still playing in Serie B on the rationale behind opting for synthetic turf.