ECRA is committed to helping its members develop a standard, coherent industry approach to making the transition to a circular economy. Here, they seek to define a Strategic Plan marking a new phase in ECRA’s performance framework and addressing some of the key challenges facing the carpet and flooring sector in Europe. Importantly, this plan will reflect the sector’s support of the EU’s circular economy policies, and particularly its plastics strategy. Based in Brussels, Belgium, ECRA was established in 2004. Their members account for approximately 90% of European textile wall-to-wall carpet production and 73% of EU consumption.