Zurich – 24 April 2013 — H.B. Fuller, leading provider of adhesives to the building and construction industry, has announced the transition of a key brand of flooring installation products.
Following the acquisition of Forbo Industrial Adhesives last year, H.B. Fuller has taken on part of the Eurocol adhesives line. Those products that now come under H.B.Fuller’s portfolio will be transitioned to become part of the TEC™ product range. With more than 55 years in the industry, the TEC™ brand is one of the most trusted and respected brands in the United States for delivering innovative adhesive solutions.
The extensive TEC™ product line supports the installation of many flooring systems including linoleum, parquet and PVC. The product range brings many benefits including excellent grab, strong initial tack and strong resilience combined with low VOC (volatile organic compound).
Alain Redé, business manager for Building & Construction at H.B. Fuller, explains: “The Eurocol and TEC™ brands’ values are aligned in terms of bringing efficient, high quality and sustainable adhesive solutions suited to our customers’ needs. Our products are supported by a team of experts who have more than 40 years’ experience in the European market working with distributors, contractors, architects and designers and this helps us to deliver the best solution possible for our customers. “While rebranding the Eurocol products under the TEC™ brand, the existing products
are backed by global specification, global endorsements and investment into innovation through our R&D centers in Europe and the USA.”
Customers can be assured that, despite the change in product brand, they will continue to receive market leading technology, high performance products and quality service that they have come to trust from the Eurocol brand. All product numbers will remain the same, while packaging will be transitioned from the Eurocol mark to the TEC™ brand look and feel over the coming weeks, with new brochures and a newly designed website.
Alain Redé concludes: “We are confident that the transition of the Eurocol mark to the TEC™ brand will bring benefit to our customers. We are committed to providing innovation, premium quality and superior support to our partners in the industry and transitioning the Eurocol products to our TEC™ portfolio will strengthen our offering. Customers will continue to receive H.B. Fuller’s commitment to helping them turn vision into reality through collaborative partnership.”
For more information about TEC™ products, visit http://www.tecspecialty.com/europe.
The TEC trademark is owned by H.B. Fuller Construction Products Inc. and is registered in the U.S.A. and other countries.
The EUROCOL trademark is owned by Forbo Financial Services AG and is registered in Switzerland and other countries.