ESTO Chairman shares update on marketing and communications work

Sharing with ESTO members and wider industry stakeholders at the recent AMI Conference in Barcelona, Nigel Fletcher, ESTO Chairman took to the lectern to share a detailed update on the work of the ESTO executive in significantly increasing the marketing and communications output of the organisation over the past 12 months.

The presentation highlighted a number of successes in 2013 including the launch of the new ESTO website (www.estc.info ) and the creation of new portals for all members to syndicate their content across the website, a new and regular e-newsletter to keep members better informed, the launch of the new twitter account, successful events at SoccerEx and FSB, the production of a series of new case studies which can be viewed in ESTO Scores and the launch of ESTO TV, a new YouTube channel.

On commenting on what has been an industrious 12 months, Nigel Fletcher said, “the new marketing channels have provided us with a great platform to share our messages and help shape the views of those involved in decision making on synthetic turf. While the website is a clear statement of how we have grown as an organisation the other work such as the launch of ESTO TV and the regular newsletters to members and stakeholders is all part of a more strategic and integrated approach as to how we deliver key messages.”

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